Rumi is a natural products company developed from the need for more nature and grounding in daily life.

The owner and creator, a yoga practitioner, created the line of products based on a personal understanding and desire for earthy, natural products for yoga and meditation. In a market saturated with yoga products that focus on aesthetics or functionality alone, We equally focus on aesthetics, functionality and Earth-conscious nature of our products.

Everything in our creations is made from natural or consciously-sourced materials. Our creation process is in or near the country from which the materials are sourced. When we start our process for a new product, our guiding principal is to: First find the trees and plants, then everything else will work out.